Berlin Fashion Week 2014

Twice a year Berlin becomes an international location for fashion and lifestyle topics. During the Berlin Fashion Week, fashion enthusiasts, buyers, trade experts and the media interact at shows and awards ceremonies, collect information at fashion trade shows and attend exhibitions and off-site events.

Highlights from July 08-13, 2014 include BREAD & BUTTER, the leading international trade fair for street and urban wear, which will takes place from July 08-10, 2014 at the legendary Tempelhof Airport, The fashion show PREMIUM in the STATION Berlin and PANORAMA in the Berlin ExpoCenter City as well as the shows of the Mercedes-Benz Fashion Week Berlin, exclusively this year in the Erika-Hess-Eisstadion.

The ordering platform for high fashion SHOW & ORDER; the streetwear fair BRIGHT, the New York Trade Show (capsule) as well as the fair for PlusSize fashion “curvy is sexy” round out the the diverse fair program.

Berlin will again show its ‘green-fashion’ side this season introducing the newest trends and discussing current questions revolving around ecological design. Among this week’s eco-shows are: GREENshowroom and the Ethical Fashion Show as well as the fashion shows for Fashionistas Showfloor Berlin and Lavera Showfloor.

The Showroom Days take place in various locations, largely as public events, for everyone interested in fashion.

The Senate Department for Economics, Technology and Research has been promoting the fashion industry since 2007 with an annual budget of up to one million euros and a comprehensive range of measures. At least eight fashion shows by Berlin’s fashion labels are co-financed every year, at least five international presentations by Berlin’s fashion labels (Berlin Showroom) take place within the scope of the Paris Fashion Week since 2013 and are planned to take place in New York as well and since 2010, emerging fashion labels from Berlin are granted up to 50,000 € of prize money and coaching within the scope of the fashion contest Start your Fashion Business. Numerous other state programs have been launched for fashion companies via the Investitionsbank Berlin and are increasingly made use of. These include coaching services by the Kreativ Coaching Center, the Design Transfer Bonus, the Growth Capital Funds Creative Industries as well as the promotion of individual trade shows.

Furthermore, additional communication measures for the Berlin Fashion Week are implemented by Berlin Partner for Business and Technology on behalf of the Senate Department for Economics, Technology and Research. These include outdoor campaigns, ads in national and international magazines as well as the calendar www.fashion-week-berlin.com.